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Clarity for the moments that matter most in growth

Business of Drinks Advisory Services helps drinks companies make smarter decisions at critical inflection points. We work with founders, brand leaders, importers, distributors, and operators who need clear, experienced, outside perspective to navigate growth — not generic frameworks or agency fluff.

  • This is for you if you are:

    • A founder developing, launching, or scaling a drinks brand in the U.S. market

    • An established brand, platform, or company facing stalled growth or strategic complexity

    • A leadership team preparing for fundraising, expansion, or repositioning

    • A drinks professional who needs clear answers, fast

    This is not for you if you are:

    • Looking for done-for-you execution or agency services

    • Seeking generic startup advice not grounded in drinks

    • Unwilling to share data, challenges, and context openly

    We work best with teams ready to be honest, decisive, and action-oriented.

  • Our advisory work focuses on the real questions that slow or stall growth:

    • What should we do next — and what should we stop doing?

    • Is our route-to-market actually working?

    • How do we position the brand to win right now?

    • Where is growth coming from in this category today?

    • Are we ready for distributors, investors, or expansion?

    • Why isn’t velocity improving — and what levers matter most?

    • How do we adjust strategy as consumer behavior shifts?

    We help turn complexity into clear priorities.

  • Most advisors haven’t built or scaled drinks brands and companies inside the three-tier system. We have.

    • Operator experience: We’ve built brands, managed portfolios, worked inside importers and distributors, and led drinks B2B and tech platforms.

    • Data-first perspective: We anchor decisions in real data, not trends or anecdotes.

    • Ecosystem view: We see how brands, distributors, retailers, and consumers actually interact.

    • Unfiltered honesty: We’ll tell you what’s working, what’s not, and what to change.

    • Actionable outcomes: Every session ends with clear next steps, not more questions.

    This is advisory built for decision-makers, not decks.

How It Works

1. Inquiry & Fit Check

You reach out with context on your business and what you’re solving for.

2. Onboarding & Analysis

We review your data, materials, and challenges ahead of your first session.

Engagements are available in 6- or 12-session packages, used over 12 months.

3. Advisory Sessions

Work with Erica Duecy and Scott Rosenbaum in focused 1-hour sessions designed around your priorities.

4. Preparation & Follow-Up

We analyze in advance, come prepared, and follow up with clear takeaways so momentum continues between sessions.

  • "Creative, reliable, and genuinely passionate about what they do."

    Former Customer

  • "A professional team that delivers on their promises."

    Former Customer

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer

Ready to Start the Conversation?

If you’re facing a growth decision and want experienced, objective guidance, let’s talk.

Fill out this form or email info@businessofdrinks.com
Include a short description of your business and the challenge you’re working through.